Milking, yogurt tasting and butter making are some of the ways that Nottinghamshire County Show organisers are hoping to raise awareness around the dairy farming industry and encourage the public that British is best this May.
The market for British dairy is seeing some tough times with falling milk prices and rising debt for farmers across the country, but it is hoped that by celebrating and educating visitors at this year’s show in May, it will encourage more families to support British farmers.
The National Farmers Union (NFU) will be on hand on 14 and 15 May at the Nottinghamshire County Show at Newark Showground backing farmers in industry with its Back British Farming campaign.
Alison Pratt, communications advisor at the NFU, said: “The current situation for dairy farmers is bleak with many currently operating at a loss. If more is not done we could see many exiting the industry.
“NFU is once again taking part in the show’s wonderful Food Experience area and celebrating all that’s great about British food. As well as food to taste and buy, the area features a children’s activity marquee and special demonstrations in the food theatre with this year’s theme being Back British dairy farming.”
NFU staff and farmers will be a main part of the show’s Food Experience area, explaining why buyers should buy into British dairy produce. There will be milking races, butter making and the chance to find out just what a cow eats on a daily basis throughout the Food Experience.
The NFU industry body is also showcasing its Red Tractor assurance scheme with a special visit by Massey Ferguson’s own big Red Tractor.
Alison added: “We are excited to be unveiling the life-size Red Tractor at Nottinghamshire County Show to help people to discover why British food is best and where they can find it when out shopping. Many people may see the Red Tractor logo on their produce but they may not know what it actually means and the principles behind it. We welcome people to come and see us in May to find out more and support British agriculture.”
Demonstrations from a range of chefs including Nottingham’s popular butcher Johnny Putszai, expert bread maker Linda Hewitt and chef Andrea Wallace will take place in the Food Experience area.
Jayne Olney, show manager, said: “We’re always keen to highlight local produce and businesses as Nottinghamshire has a lot to offer when it comes to food. The show is the perfect platform for traders to showcase their best seasonal produce and encourage visitors about the importance of supporting British made and home grown foods.”
Tickets cost £15 on the gates or £10 for advance tickets online. Under 17’s go free and parking is free.
Advance tickets and trade space are available to book by telephoning 01636 705796 or online via the website – http://www.nottinghamshirecountyshow.com/the-show/buy-tickets/
To book trade space you can email rachel.frisby@newarkshowground.com
