Mini ‘Nice Cream Van’ to delight intu shoppers in Nottingham by giving away free ice cream
Top ten things that make people in Nottingham happy in summer revealed
The world’s smallest ice cream van has been unveiled today as part of intu’s pledge to make customers smile and follows new research revealing that eating ice cream makes people happier.
The ‘Nice Cream Van’ measures just 47 inches long and 39 inches high with a maximum speed of 12MPH. It will go on a nationwide tour of 14 intu shopping centres to surprise and delight shoppers around the country and stops off at both intu Victoria Centre and intu Broadmarsh next Friday 11 August.
The tour of the tiny van follows research revealing that eating ice cream is one of the top ten things that make those in Nottingham happiest in the summer. Others on the list include taking a trip to the beach, having a BBQ, going on holiday, swimming in the sea and wearing your summer wardrobe.
The research also revealed that 85 per cent of people in Nottingham feel happier in the summer than they do in the winter, with sunshine (29 per cent), longer days (23 per cent) and more outdoor activity (20 per cent) the top three reasons given.
Nicola McCabe, marketing manager at intu Victoria Centre and intu Broadmarsh, comments:
“We’re delighted to have created what we believe is the world’s smallest ice cream van but the real win will be seeing the smiles it puts on people’s faces at intu shopping centres around the country for those lucky enough to get free ice cream. We work really hard to create experiences that will surprise and delight our customers and make each individual shopping trip a happier, more memorable one. At intu we have something for everyone and whether you’re someone who loves to shop or a bit more of a last minute panic shopper, we aim to ensure you leave happier than when you arrived.”
See the ice cream van in action here….
TOP 10 THINGS THAT MAKE THOSE IN NOTTINGHAM HAPPY IN SUMMER
1. Going on holiday
2. Going to the beach
3. Reading a book in the sun
4. Walking in the park
5. Having a BBQ with friends and family
6. Eating ice cream
7. The smell of freshly cut grass
8. Swimming in the sea
9. Watching the sunset
10. Doing outdoor sport and exercise
The ‘Nice Cream Van’ will be stopping off at every intu shopping centre around the country including intu Victoria Centre and intu Broadmarsh from 2-17 August. For more information on when it will be pulling up near you following #NiceCreamVan on Twitter.